This collection runs from a set for honeymoon breakfasts to pajamas for a gal who's strictly tailored even in bed. Which one is your fav...

This collection runs from a set for honeymoon breakfasts to pajamas for a gal who's strictly tailored even in bed. Which one is your fav...
You know I love me some ads, but this has to be one of my favorites ever. From Glamour Magazine, April of 1943 this ad is for Huaraches ...
The final image on the back cover is the lovely Merle Oberon . Actually before 1944 when this picture was published she had been in a car a...
"Home Front Fighters choose Girdslax. You're millions strong, you feminine warriors! Your ammunition, the assembly line, the rivete...
...and of course you love it, you're so completely right in your Sporteens jacket and skirt.
Wow. What is she really selling?
Young Recruit for your Spring Offensive...a snap of a suit, a LEEDS HI-HO JUNIOR...for the young in figure, the young in heart, as well as t...
Fabric Dream Of Tomorrow - Heavenly Rayons Today! The Textron company was making parachutes and they show up in the edges of this lovely i...
Send A Ration Coupon...you're gonna need it to get these fabulous shoes.
"Of course, your time is at a premium now, but the brave still do deserve the fair! So save a handful of minutes every morning - anothe...
The idea here was to "make the legs more eyepealing", "made for wear - but also to make them stare". Seems to be working...
For slips that is. Especially if we are talking about Movie Star Slips...this model is "Winged Victory" and it "behaves well...
The good thing about 1944 was that there were clear rules to follow, all you had to do was keep track. Just remember that " A smock fai...
"Hollywood Patterns and your own nimble fingers make these gay sugar and spice nursery fashions." Pretty illustration is by Lisl W...
This is a good lesson on how to take any quality basic coat and re-fashion it six different ways. You just need to use your "old fur co...
"Your Label For All The Things You Are" , "This dress can go with you from office to canteen, from campus to date", ...
We are going to spend some time in 1944, looking at what a gal with a job was wearing and doing. She was doing it looking fabulous! Many of ...